Most Reinvented Actress
Other Woman turned Wonder Woman
More Goth than glamorous in her signature Morticia Addams outfits, no reporter could resist devoting precious inches in their columns to her eccentric revelations: her fondness for knives, her flirtation with bisexuality, and the borderline incestuous behaviour with her brother and yes, that creepy dried blood necklace. But eccentricity only gets you so far, so Jolie made sure her acting chops were always on display, skilfully choosing movie roles that made her both a critic’s darling (Girl, Interrupted ) and a mass market delight ( Tomb Raider ). After divorcing fellow oddball Billy Bob Thornton in 2003, Jolie planned her evolution into a Prada-clad philanthropist, Oscar-winner, United Nations Good-Will ambassador and Earth mother of six. Unlike other celebrities, Jolie personally dictates the terms of engagement with the press, refusing to rely on publicist or agent to craft her image. Jolie made headlines wrangling multi-million dollar bids for exclusive pictures of her photogenic family from magazine editors, extracting promises to focus on her charity work and keep the editorial positive (The rights for the first images of Knox and Vivienne were jointly sold to People and Hello! for $14 million—the most expensive celebrity pictures ever taken. The money went to the Jolie-Pitt Foundation. ) But Jolie’s PR genius is most obvious in how she survived being cast as the Other Woman who broke up Brad Pitt’s marriage with Jennifer Aniston. By refusing to rehash details of the affair, ensuring journalists focused on the millions dispensed by the Jolie-Pitt Foundation and her humanitarian work amid Afghan refugees and Kashmir’s earthquake victims, she came off as serious and above the tabloid chatter. Surprisingly, it was Aniston who came off sounding petty and desperate, through her repeated public insistence about how she was over Brad, how Jolie was “uncool” and her flirtation with younger man, John Mayer. In February 2010, Jolie and Pitt sued UK tabloid, News of the World, for reporting that they were splitting up.
Adapted from Time Magazine